Hero MotoCorp Ltd (HMCL) which is the world’s largest two – wheeler manufacturer, keeps consolidating its market leadership out here with a consistent five lakh plus sales every month.
Having begun the calendar year 2012 with more than 5.2 lakh sales in the month of January, the company today repeated the performance, despatching 5,23,465 units of two-wheelers in February. This is a growth of 11 per cent over February 2011, when the company had sold 4,72,055 units.
The cumulative sales of Hero MotoCorp in the period April’11-February’12, has now risen to 57,06,905 units, thereby already overtaking its total sales of 5.4 million of last fiscal (2010-11), with one full month to go. The cumulative volumes of 5.7 million this year so far is a growth of 16.8 per cent over the corresponding period last fiscal (April’10-February’11), when the company had sold 48,86,592 units.
Hero MotoCorp is also set to further strengthen its steadily growing presence in the gearless scooter segment with the roll out of the 110cc scooter which is the “Maestro” in the month of February. Priced at INR 44,000 (Ex-showroom, New Delhi), “Maestro” – the company’s first scooter under the new ‘Hero’ brand name, will be available at dealerships across the country in six exciting colours – Panther Black, Blazing Red, Pearl White, Electric Blue, Harvest Green & Force Silver.
Mr. Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp said, “Our multi-pronged initiatives continue to yield results. We have been consistently clocking over five lakh units in sales. And our performance in the first two months – January and February – has maintained that trend in both dispatch and retail sales. Our ‘Billion Voices’ campaign, focusing on customer-generated content, has evoked huge interest, with our fans uploading their videos from all across the country.
“Our two recent launches under the new ‘Hero’ brand name have stuck the right chord with the customers. The 150cc on-road off-road bike ‘Impulse’ is steadily adding to our volumes. Meanwhile, we have also launched ‘Maestro’ – our new scooter targeted at young males. Our current scooter Pleasure – specifically targeted at women customers - has helped expand the scooter market, and is already clocking over 38,000 units on an average every month. Now with the launch of ‘Maestro’, we are confident of further increasing our presence in the gearless scooter market,” Mr. Dua added.
Hero MotoCorp last month announced a strategic partnership with Eric Buell Racing (EBR) of USA. As per the partnership, the company will receive support in terms of cutting-edge technology and design to develop future models. This alliance is in line with Hero MotoCorp’s objective of further developing its own in-house R&D capabilities by leveraging a network of strategic international alliances.
Through this alliance, Hero MotoCorp will also for the first time enter the exciting world of international motorcycle racing. The company will mark its foray into the racing arena by sponsoring two teams: Team Hero and AMSOIL Hero - a first by any Indian two-wheeler company at the AMA Pro Racing National Guard Superbikes Championship. Popular young racer Danny Eslick will represent “Team Hero” while another well-known racer Geoff May will represent team AMSOIL Hero – both riding on EBR 1190RS bikes.
The first race is scheduled at the Daytona Speedway, at Daytona beach, Florida, USA between March 15th & 17th, this year.
Meanwhile, Hero MotoCorp has been winning accolades from different quarters. The CRM programme of the company, “Hero Good Life” received the prestigious AIMIA Award at the 5th Loyalty Awards 2012 in the automotive sector last month.