Wednesday, August 8, 2012

Yamaha to launch Affordable Motorcycle in India, to be priced at INR ~27,500

One end of the Indian two–wheeler market is trying to pull in more number of bikes in the higher displacement category. Every single company is trying to mark their presence in the Quarter Liter segment as there seem to be a huge trajectory curve in terms of the demand that is arising.
Just on the contrary, the same set of companies are eyeing the low cost bike segment fore-seeing the necessity of this for mere commuters.  It would really be tough for them to balance both the ends without losing their balance in the market.

World’s Cheapest Motorcycle by Yamaha

Just like what Tata did with Nano, Yamaha is also trying to come up with the world’s cheapest bike that would bear a price tag of USD500. This should be literally somewhere in the price band of INR 25,000 to 30,000. The highlight of this project is that this bike would mark its initial entry into India thereby following the footprints into other markets.
The ultimate aim of this project is to grab more market share and to give a stiff competition to the other Indian and Japanese giants out here in the sub–continent.
“We have so far done well with our premium motorcycles in India and now we think is the time to address a bigger part of the market where volumes are high,” Hiroyuki Suzuki, chief executive of India Yamaha Motor Pvt. Ltd., said in a recent interview.
India Yamaha Motors, a full owned subsidiary of Japan’s Yamaha Motors has a market share of 3.5 per cent. However the brand is the most sought after when it comes to Indian youth. The company also set benchmark in terms of performance with its R15 series which dominates not just the roads but also the tracks.
With the launch of these models and a few others as well, the company forecasts to grasp 10 per cent in the year 2016.
The company mainly targets the not most preferred segment of Indian citizens who do not own a two–wheeler just because they cannot afford to own one for themselves.
“Just about one in every 25 people in India owns a two-wheeler,” Mr. Suzuki said. “There is a huge scope to attract more buyers with a fuel-efficient product that is priced reasonably.”
Yamaha’s cheapest bike as of now is the Crux which bears a tag of around $640. By further reducing it to another 20 per cent in terms of pricing, the company is probably right by strategy of gulping more customers.
All said and done, how would the bike look like? What is gonna be the Technical specs of this bike. Even more importantly, what is this bike’s name? Unfortunately we do not have answers for any of these questions. But, we’ll surely fetch you the answers for the same. Stay tuned with us for more updates.

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