TVS Motor Company has endorsed Bollywood actress Anushka Sharma as the brand ambassador for its ‘Scooty’ range. She will replace Preity Zinta who was the brand ambassador for TVS Scooty earlier. All the brand campaigns related to TVS Scooty will now feature Anushka Sharma. Anukska Sharma also did a brand campaign for TVS back in 2005.
TVS Motor Company president marketing HS Goindi said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand.”
“It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty,”" Anushka said.
It seems like roping brand ambassador is fast catching up with two wheeler industry. Beside Anushka Sharma, Priyanka Chopra is associated with Hero Pleasure and Kareena Kapoor is associated with Mahindra Two Wheelers. TVS Motors Company also has Virat Kohli as their brand ambassador for TVS Sports motorcycle.