Sunday, April 15, 2012

Yamaha Launches Soul GT in Indonesia

Yamaha Indonesia has launched another automatic transmission scooter “Soul GT” in Indonesia to strengthen its position in automatic scooter segment.  Soul GT has YMJET-FI fuel-injected 115cc (113cc) engine and it will give better fuel efficiency compared to other models. The scooter has some next generation technologies from Yamaha and it is targeted to young male customer. Yamaha Indonesia is marketing this scooter with tagline “Cool, Agile, Efficient”. The company aims to sell about 4,00,000 units of Soul GT per year in Indonesia.
Soul GT has got four stroke, 2 valve, SOHC, fan cooled 113cc fuel injected engine which generates maximum power of 7.75PS @ 8,500 rpm and maximum torque of 8.5NM @ 5,000 rpm. It has got DAiSil cylinder and forged piston which is found on Yamaha YZF R15. Its headlamp shape is inspired from modern American car front grill and angel eyes (front side lights) are inspired from European luxury sedan. The scooter speedometer is unique and looks dashing.
The name GT has three meaning according to Yamaha. From the customer point of view GT stands for Gentle man. From technology point of view GT stands for Great Technology/Green Technology. In terms of design GT means Grand Toursimo/Grand Touring. The combination of these three is Yamaha Soul GT. It is available in seven colors which are Fighting Red GT Soul, Woman Blue, Green Lightning, Sirius Black, White Lunar and new colors Deep Purple and Bronze Armor. Yamaha is selling this for Indonesia Rupiah 13.9 million (Rs. 77,800) on road in Jakarta and surrounding areas.
The launch of Soul GT is a part of its medium term growth strategy to strengthen product competitiveness, appeal and profitability in the ASEAN two wheeler market. Earlier the company launched Mil J and Mio Fino in the month of February. Indonesia is the world’s third largest two wheeler market with 8 million units sold a year and Yamaha Indonesia has second position in this market.

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