Royal Enfield, the iconic motorcycle manufacturer has registered growth of 41.94% du ring the year 2011 compared to year 2010 according to companies press release. The company sold total units of 74,626 units compared to 52,576 units sold in the year 2010. In spite of registering 42% growth the company is still not in position to fulfill local demand and some of its models are commanding waiting list of 6 months. Further, the company expects the momentum to continue for the year 2012 as well due to strong order book for the year.
Educating on the numbers posted by Royal Enfield, Mr Siddhartha Lal said, “Royal Enfield has recorded a volume growth of 42% with 74626 units being sold in the calendar year 2011. We have successfully achieved our target to produce and sell 7000 motorcycles per month by the end of calendar year 2011.
Royal Enfield also carries forward a very healthy order book to 2012. The capacity expansion plans for Royal Enfield is progressing as planned and the production at the new plant will start by Q1 2013.”
“At the 2012 Auto Expo, Royal Enfield previewed the all new Thunderbird 500, fitted with the Unit Construction Engine and a host of design enhancements. With this new product, Royal Enfield has again upped the ante in leisure motorcycling which we have been pioneering for over half a century in India. Royal Enfield also showcased a range of well crafted, meticulously detailed, purpose built motorcycle gear at the Auto Expo. The Royal Enfield accessories both add flair and enhance the riding experience. The collection includes biker apparel, bike and riding accessories”, he added. .
It is also planning to launch Thunderbird 500 in the year 2012. It’s second plant in the area of SIPCOT Industrial Growth Centre, Oragadam, Tamilnadu will become operational by first quarter of 2013 which will enhance its capacity to 1,50,000 units per annum. Looking at current trend it seems that it will need to further enhance its capacity in the year 2014 itself.
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