Monday, January 2, 2012

Pulsar 135LS and Pulsar 220 Wins IMOTY 2011 Award in Indonesia

Bajaj Auto and Pulsar fans have more reasons to celebrate the success of Pulsar brand. Indian bike enthusiasts are eagerly waiting for launch of next generation Pulsar series but the current Pulsar series is grabbing attention at international level. Bajaj Pulsar series has won two prestigious awards at Indonesian Motorcycle of the year (IMOTY) 2011 in the category of best sports bike for 125cc-150cc and 151cc to 250cc. This Indonesian Motorcycle of the year (IMOTY) award is similar to Indian Motorcycle of the year (IMOTY) award in India.

Pulsar 135 LS got the best sports bike award in 125cc-150cc category while Bajaj Pulsar 220 got best sports bike award in 151cc-250cc category. Pulsar 135 LS was chosen from the finalist list which also had Honda CBR150R and Yamaha Byson (Yamaha FZ in India). Pulsar 220cc was chosen from the finalist list which also had Honda CBR250R, Minerva Migelli 250, Yamaha ScorpioZ (225cc).

Tandju Rizal as PR & Marketing Manager of PT Bajaj Auto Indonesia expressed his satisfaction and said “This award proves that the motor Bajaj Pulsar motorcycle increasingly accepted and become the primary choice of Indonesian society. The form is sporty, stylish, lightweight, easy to drive, fuel efficient and competitive prices, making the Pulsar 135 LS and Pulsar 220 DTS-i was able to attract the hearts of the people of Indonesia. He also said that this is gift for Bajaj Auto’s Indonesian subsidiary which is celebrating its fifth anniversary this year.

These two awards reflect Pulsar domination in International market. The award is special and prestigious because Indonesia is considered as most competitive and technology oriented market in Asian region. Indonesia is a third largest two wheeler market in the world after China and India and it is majorly ruled by Japanese manufacturer. Currently Bajaj Auto and TVS Motors are only two Indian manufacturers which are present in Indonesian two wheeler market.

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